Are you considering building an email list, but have some doubts about why it is needed? Many bloggers and business owners don’t realize the importance of building an email list when they’re first starting out. Most people usually change their mind when they see the impact email lists can have on someone else’s traffic and revenue.
What is an Email List?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business. You can build your email list inside a marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.
Why Building an Email List is Important?
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), so they are very interested in what you have to offer. This is why they are more likely to convert into paying customers.
1). Email is Personal
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
2). Email is Purposeful
To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
3). Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation.
4). You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
5). Email is One-on-One
People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
6). More People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.
Every internet user has at least one email account. A recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth. This is precisely why every smart business in the world has an email list.
Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period of time.
Orinax let you create your email list with single and double-optin options, personalized fields, segmentation and custom subscribe/unsubscribe confirmation pages.