Email Marketing Statistics - Orinax

Sharing is caring!

1. 33% of email recipients open email based on subject line alone. (Source: Convince and Convert)

2. Emails that include social sharing buttons have a 158% higher click-through rate. (Source: GetResponse) 

3. Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name. (Source: HubSpot)

4. Email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of all leads. (Source:HubSpot) 

5. Saturday has the highest CTR at over 9% (Sunday is second just under 9%) for consumer email campaigns. (Source: HubSpot) 

6. Triggered email messages yield 71% higher open rate and 102% higher click rates than non-triggered email messages. (Source: Epsilon) 

7. 6 AM has the highest CTR of any hour. (Source: HubSpot) 

8. Most clicked lead nurturing subject line words include secrets, e-sales and awesome. (Source: HubSpot) 

9. 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source:TailoredMail)

10. 69% of subscribers say that too many emails is the number reason they unsubscribe from email. (Source: Chadwick Martin Bailey)

11. 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail. (Source: Litmus)

12. People who buy products marketed through email spend 138% more than people that do not receive email offers. (Source: Convince and Convert) 

13. Emails issued on Saturdays and Sundays had higher open, click, and transaction rates—but much lower volume. (Source: Experian) 

14. More than 50% of marketers aren’t optimizing emails for mobile viewing (Source: MarketingSherpa), yet 63% of Americans and 41% of Europeans will close or delete an email not optimized for mobile. (Source: ReturnPath) 

15. 64% of decision-makers read their email via mobile devices. (Source: TopRankBlog) 

16. 37% said that more than 20% of their inbox comes from marketers, and 53% said they’re happy with the number of marketing emails they get. (Source: Blue Kangaroo) 

17. 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (Source: HubSpot) 

18. The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. (Source: Epsilon)

19. Subject lines that contained terms such as “ROI,” “asset,” and “industry” perform the lowest. (Source: Adestra)

20. Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. (Source: Adestra)

21. “You/your” were the most common words, used in 18.7% of subject lines, up 3.4% year over year, followed by “off” and “get,” both in 16.6% of emails, and both up 5.2% year over year.(Source: Experian) 

22. 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source:TailoredMail)

23. 91% of people check their email daily. (Source: Exact Target) 

24. The 9am click-through rates outperformed the 12pm emails by 10%, and gained 15% more clicks compared to the 4pm time slot. The 12pm emails only outperformed the 4pm email by 6%.” (Source: MarketingSherpa) 

25. Most unsubscriptions happen on Tuesdays with a 0.52% unsubscribe rate. (Source: HubSpot) 

Sharing is caring!