Some stats say that one out of 5 emails you’ve sent never sees the light of a day before it either gets blocked or filtered as spam. And if you have noticed that your open rates are low, chances are high you’ve been doing something wrong.
There is a whole list of thing you can do in order to minimize the chances of your emails ending up in the spam folder. Some of them are:
- Avoid sending emails without permission.
- Use clean mailing lists. If you send a lot of emails to inactive email accounts, that is also a signal to spam filters.
- Brand your emails to make sure your prospects remember you and make sure that you always provide value to your recipients. If you don’t, they might mark your email as spam, which will be treated as a complaint by the email provider. If this happens often, all your future campaigns will be doomed.
- Avoid false subject lines. People don’t like when someone is misleading them, and they will stop opening your emails or even mark you as a spammer.
- Skip spam trigger words, both in the subject line and in the email body. Some of those are: amazing, great offer, guarantee and winner etc.
From technical perspective above 5 points are not enough to avoid your emails ending up in the spam folder.
Send email from a verified email address (domain) and add DKIM (DomainKeys Identified Mail) signature helps keep your email out of spam folders and protects your reputation by ensuring others can’t use your identity without permission.
At Orinax, we allow customers to add their own “Sending Domains” with few clicks. Sending domain is used to verify the sender whose email address appearing in the FROM header of an email. Orinax also has a feature of adding “Sending Identity” to confirm that you own them, and to prevent unauthorized use. And then during campaign sending, you have the option to turn on DKIM signature (telling receiving email servers that your email is actually coming from you).
Orinax is a low cost mailchimp alternative with features that tomorrow has to offer.