Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
Below are the few key points you must consider when choosing an email marketing software for your business.
- A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag & drop).
- You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
- Aside from that, your email marketing service must make it easy to manage (import/export) your contacts, segment users into groups, and track the performance of your email marketing campaigns.
- Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder. (Learn How to Prevent Emails Landing in Client Spam Folders?)
Orinax drag and drop editor makes it easy to create beautiful emails. Create email automations and autoresponders and then watch in real time as people read your email, click links, unsubscribe and more.